Remember MTV in the 90's, all things cool: gay club anthems, en vogue, Cindy Crawford, and Todd Oldham. Todd Oldham had mini-segment's on MTV's House of Style, hosted by Cindy Crawford in which he showed the average creative girl with little fashion construction know how, how to put together hip and useful projects which could be assembled in 5 minutes with a pair of scissors and too much hot glue.
His career changed a little in the last few years, focusing mainly on home decor and general interior design, well, recently he's been named Old Navy's creator Director. Make fun of Old Navy all you want, you uber hip fashionistas, but they do cater to their audience with sales in the billions. This move is in part to bring in a younger hipper 20 something audience to the company, it could work and it could be just cool enough. If not, the clothing could go on sale and we could get really awesome gear once it goes on clearance because middle america just won't get it.
Check out the NY Times link below.
http://www.nytimes.com/2007/09/21/business/21cnd-gap.html?_r=1&ref=business&oref=slogin
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